A viral challenge is sending the internet on a garbage hunt

Posted Saturday, 21 September 2019 ‐ CNN

(CNN)Instead of encouraging social media users to do something potentially dangerous, like choking down a spoonful of cinnamon or sticking a shot glass on your lips to copy Kylie Jenner, an altogether more wholesome viral challenge is spreading across the web.In February, the #trashtag challenge inspired people to go to locations covered in garbage, pick up the trash, and post before and after pictures on social media.So far there are more than 130,000 posts tagged on Instagram and countless volunteers have cleaned up parks, roads and beaches around the world.That number is expected to soar on Saturday, as Americans celebrate "National CleanUp Day."One group picked up bottle caps, straws and balloons from a beach in California, while another collected plastic thrown out by local people in Junagadh, India. The challenge first started in 2015 when outdoors clothing company UCO launched the #TrashTag Project."Me and a buddy of mine were out on a road trip in California and a receipt blew out of a window," recalls Steven Reinhold, a UCO people ambassador at the time. "We kind of felt bad about it because it was in a really pretty location, so we decided to pick up 100 pieces of trash."However, the idea was reignited when Byron Román challenged "bored teens" on Facebook. "My post was mainly to inspire or motivate younger people to do something," Román told CNN. "It's about people going out and grabbing rakes, bags and gloves, and cleaning up their areas." The #trashtag challenge has been raising awareness of litter pollution and the scale of ocean plastic. Over 150 million tonnes of plastic are in our oceans, according to a World Economic Forum paper from 2016, and a 2018 UK government report warned the amount of plastic polluting the world's oceans is expected to triple between 2015 and 2025. Read: This floating pipe is trying to clean up all the plastic in the oceanLike the Ice Bucket Challenge that raised $115 million for the ALS Association, #trashtag could be a rare social media challenge that makes the world a better place. "If we all pick up a couple of things, we can all pitch in and make an impact," says Craig Frazee, UCO junior design engineer. "This is a movement to inspire people to be better stewards of the environment.""It's amazing that people are out their taking responsibility for the planet," said Román. "It's never too late to get started." Jodi Upchurch contributed to this report.

Other articles published by CNN

Posted Tuesday, 15 October 2019 ‐ CNN

(CNN)Basketball star LeBron James has finally weighed in on the ongoing NBA-China dispute, criticizing Houston Rockets General Manager Daryl Morey as being misinformed about the situation. The league is embroiled in a standoff with China after Morey...

Posted Tuesday, 15 October 2019 ‐ CNN

Washingtion (CNN)The White House said it waived executive privilege claims for former top Russia adviser Fiona Hill related to President Donald Trump's July 25 call with Ukrainian President Volodymyr Zelensky. However, White House deputy counsel Michael...

Posted Tuesday, 15 October 2019 ‐ CNN

Hong Kong (CNN Business)Optimism is fading over last week's tentative trade truce between the United States and China.Asian stocks were mixed Tuesday. Hong Kong's Hang Seng Index (HSI) inched down 0.1%. China's Shanghai Composite Index (SHCOMP) dropped...

Posted Tuesday, 15 October 2019 ‐ CNN

New York (CNN Business)According to Ronan Farrow's new book, The National Enquirer's top editor directed staffers to shred documents when the Wall Street Journal called for comment before publishing the first story about the Enquirer's "catch and kill"...

Posted Tuesday, 15 October 2019 ‐ CNN

Hong Kong (CNN)Scientist Sandy Song remembers when she first saw the aggressive swirl of the monster storm approaching on satellite images at her office at the Hong Kong Observatory. "I was afraid," she says. "It had a very sharp eyewall and also the...

Posted Tuesday, 15 October 2019 ‐ CNN

(CNN)A man walked into a California police department Monday and told officers he had killed four people, police say. One of the bodies was in the car the suspect drove to the Mt. Shasta Police Department. His three other victims were in his apartment...

Posted Tuesday, 15 October 2019 ‐ CNN

(CNN)Almost exactly a year since Jayme Closs was kidnapped and her parents killed, the 13-year-old says she's happy to be back home and doing what she enjoys. "I really want to thank everyone for all of the kindness and concern that people all over the...

Posted Tuesday, 15 October 2019 ‐ CNN

(CNN)Pacific Gas & Electric should give rebates or credits to each of its nearly 800,000 customers affected by last week's power shutoffs, California Gov. Gavin Newsom said, demanding that the utility "be held accountable."The utility intentionally...

Posted Tuesday, 15 October 2019 ‐ CNN

Washington (CNN)Attorneys for President Donald Trump's former top Russia adviser argued in a letter sent on Sunday that no executive privilege issues were in play for her testimony, citing potential "government misconduct" as one reason for their...

Posted Tuesday, 15 October 2019 ‐ CNN

(CNN)A soldier shot in the head a decade ago while searching for Bowe Bergdahl in Afghanistan died on Saturday.Master Sgt. Mark Allen, 46, of Loganville, Georgia, was severely wounded in 2009 when he and other soldiers looked for Bergdahl, a fellow...

Posted Tuesday, 15 October 2019 ‐ CNN

(CNN)Floyd the mastiff went for a hike with his owner up the Grandeur Peak trail near Salt Lake City on Sunday. But when it was time to come down, Floyd was too exhausted and just sat down.Thanks to the Salt Lake County Sheriff's Office search and rescue ...

Posted Tuesday, 15 October 2019 ‐ CNN

Washington (CNN)Federal prosecutors in Manhattan are examining Rudy Giuliani's Ukraine business dealings, including his bank records, The Wall Street Journal reported Monday, citing people familiar with the matter. The people familiar told the paper that ...

Posted Tuesday, 15 October 2019 ‐ CNN

New York (CNN Business)The end could be on the horizon for the United Auto Workers union's four-week long strike against General Motors.The UAW has called its national council, a group made up of top officials from around the country who represent GM...

Posted Tuesday, 15 October 2019 ‐ CNN

Washington (CNN)President Donald Trump said Monday that he is prepared to "swiftly destroy" Turkey's economy with sanctions if it continues its attack against US-allied Kurds in northeastern Syria -- provoking a "let's see" response from some analysts...

Posted Monday, 14 October 2019 ‐ CNN

Washington (CNN)President Donald Trump has spent the last few weeks holding up former Vice President Joe Biden as the poster child of political corruption, relentlessly harping on discredited allegations that Biden abused his powers to protect his son's...